Welcome to our website!
We attach great importance to the protection of your data and privacy. We therefore inform you below about the collection and use of personal data when using our website. In doing so, we adhere to the provisions of data protection law and also meet the requirements resulting from The General Data Protection Regulation (GDPR).
Responsible within the meaning of the EU GDPR, other data protection laws in force in the EU member states and other provisions of a data protection nature:
M&M Fashion GmbH, KONRAD-ADENAUER-RING 9-13, D-47167 DUISBURG, GERMANY
The data protection commissioner of the responsible person can be reached under:
M&M Fashion GmbH, KONRAD-ADENAUER-RING 9-13, D-47167 DUISBURG, GERMANY
Confirmation of identity may be required for a specific request.
Possible inquiries may concern the right to information, correction, restriction, deletion, information, data transferability and objection.
What is personal information?
The personal information you provide to us during the course of an order, for example. Personal data are defined in the GDPR as information on the personal and material circumstances of a specific or identifiable natural person. Non-personal data in this sense are therefore purely statically collected and processed data that cannot be assigned to any natural person.
Collection, processing and use of personal data
We collect personal data (details of personal or factual circumstances of a specific or identifiable natural person) only to the extent provided by you. The processing and use of your personal data takes place for the fulfilment and processing of your order as well as for processing your inquiries, sending newsletters, marketing measures and customer service. After complete contract processing, all personal data will first be stored under consideration of tax and commercial law storage periods and then deleted after expiry of that period if you have not agreed to further processing and use.
Personal data is transmitted in encrypted form, for this purpose we use SSL=Secure Socket Layer, recognisable by the lock symbol that your browser displays when connected to SSL. Permanent protection of your data is guaranteed by current technical security measures, which are regularly checked.
Sending information about our offer, special offers and other news, such as newsletters
We use the e-mail address you provide and your corresponding data for the dispatch of newsletters and other campaigns on the basis of your present consent or legal basis, see GDPR.
- Use of data when registering for the e-mail newsletter
If you register for our free newsletter, we use the data required for this or separately communicated by you in order to regularly send you our e-mail newsletter according to your consent. When registering for the newsletter, the data from the input mask is transmitted to us, i.e. at least your e-mail address. After registration you will receive an e-mail with a request for confirmation. This is necessary to prevent unauthorized e-mail use.
You can unsubscribe from the newsletter at any time and either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter.
Data is processed as part of the registration process and reference is made to data protection information.
- Information dispatch due to sale of goods
By purchasing goods on our website, we may send you information on similar and own goods to the e-mail address you have provided without your consent.
- Postal shipping
We can also use your data to send information about offers and promotions by post.
- Statistical recording
Our goal is to send you interesting information. Therefore, we record whether and when e-mails were opened, i.e. opening and click rates. This can be cancelled at any time by unsubscribing from the newsletter. You will find the link to unsubscribe in every newsletter. Of course, you can also do this by E-MAIL: SERVICE@TOPSTREETWEAR.COM or by mail at M&M Fashion GmbH, KONRAD-ADENAUER-RING 9-13, D-47167 DUISBURG.
Please note the corresponding processing time
Information necessary for the operation of the website and contract processing, such as service (registration confirmation, order confirmation, payment processing, etc.) cannot be cancelled and will be sent to the contact data provided by you.
Data processing on contact, registration or guest order
- Establishment of contact
Your contact by e-mail or by contact form will be recorded on the basis of GDPR in order to be able to prove that you made contact in accordance with the legal requirements. Your consent is obtained for the processing of the data and reference is made to data protection if the contact form is used. We will only store the accruing data within the scope of clarification of the facts.
The registration under indication of personal data, which are entered into an input mask, takes place under transfer and storage of the data and serves the fulfilment of the contract or of certain measures and is thus based on GDPR.
Necessary data for contract fulfilment include billing address, delivery address or names and payment details.
- Order as guest
This order type does not require registration, so data must be entered again for each further order. As already mentioned, certain data is necessary for the fulfilment of the contract, which we collect, process and use in accordance with the GDPR. These data are stored for the period of processing and order processing. Data which we have to store for contractual, legal or similar reasons will only be stored for this purpose.
- Protection of data security
We store your data and technical information based on GDPR also for the prevention of misuse or illegal behaviour, so that for example data security is maintained. If we are legally obliged within the framework of official or judicial orders, this shall also be for the preservation of our rights.
We use “cookies” and similar tools on the Sites to improve their performance and enhance your user experience.
What are Cookies?
A cookie is a small text file which is placed on your Device. Cookies help to analyze web traffic and allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Certain cookies may contain personal data – for example, if you click to “remember me” when logging in, a cookie may store your username. Most cookies won’t collect personal data that identifies you, and will instead collect more general information, such as how users arrive at and use our Sites, or a user’s general location.
We may place cookies or similar files on your Device for security purposes, to tell us whether you have visited the Sites before, to remember your language preferences, if you are new visitor or to otherwise facilitate site navigation, and to personalize your experience while visiting our Sites. Cookies allow us to collect technical and navigational information, such as browser type, time spent on our Sites and pages visited. Cookies also allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Sites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular Site. Overall, cookies help us provide you with a better Site by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your Device or any information about you, other than the data you choose to share with us.
What kinds of Cookies do we use?
Generally, the cookies that are used on the Sites can be broken down in to the following categories:
These cookies are used 'in-session' each time you visit and then expire when you leave a Site or shortly thereafter: they are not stored on your Device permanently, do not contain any personal data and help by minimizing the need to transfer personal data across the internet. These cookies can be deleted or you can refuse to allow their use, but this will hamper the performance and your experience in using the Sites. These cookies also take time stamps that record when you access a Site and when you leave a Site.
These cookies enable us to recognize repeat visitors to our Sites. By matching an anonymous, randomly generated identifier, a tracking cookie keeps track of where a user of our Sites came from, what search engine they may have used, what link they clicked on, what keyword they used and where they were in the world when they accessed a Site. By monitoring this data, we can make improvements to our Sites.
This type of cookie is saved on your Device for a fixed period (sometimes for a few hours, sometimes for a year or longer) and is not deleted when the browser is closed. Persistent cookies are used where we need to remember who you are for more than one browsing session. For example, this type of cookie can be used to store your preferences, so that they are remembered for the next visit to a Site.
Performance or Analytical Cookies
Performance cookies are used to analyze how the Sites are used and to monitor their performance, which allows us to improve your experience in using the Sites. These cookies help us to tailor the content of the Sites to reflect what the Site users find most interesting and to identify when technical issues with the Sites arise. We may also use this data to compile reports to help us to analyze how Sites are used, what the most common issues are and how we can improve the Sites.
Can the Cookies be blocked?
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies. However, please be aware that if you disable or reject cookies, some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Disclosure of personal data to third parties
We only share personal data with carefully selected service providers and partner companies who are also bound by the applicable data protection laws. Data is transferred with security in mind.
Various service companies work for us for the operation of our website and the online shop. This includes hosting, IT services, payment processing, dispatch or newsletter dispatch. Data required for the fulfilment of the task, such as name, address, etc., are transmitted to the necessary extent for independent use.
In the case of an order, this applies to the selected financial service provider and postal service provider or logistics company.
If we are legally obliged to do so due to official or judicial orders and if we are entitled to do so, data will be passed on to third parties or government agencies.
On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
For the web analytics through Google Analytics the controller uses the application “_gat. _anonymizeIp”. By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.
On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google’s search results only then displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and an insertion of third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g, the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated sales, that is, executed or canceled a sale of goods.
The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used in order to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.
The data subject has a possibility of objecting to the interest based advertisement of Google. Therefore, the data subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired settings.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.
Facebook, Custom Audiences and Facebook Marketing Services
Within our online range on the basis of our justified interests in the analysis, optimisation and economic operation of our online range and for this purpose, we use the so-called “Facebook Pixel” from the social network Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield agreement and therefore offers a safeguard that European data protection law is complied with (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the aid of the Facebook Pixel, Facebook is able on the one hand to determine visitors to our online range as a target group to display adverts (so-called “Facebook Ads”). We therefore use the Facebook Pixel to show Facebook adverts that we have placed only to those Facebook users who have shown an interest in our online range or certain characteristics (e.g. interest in particular themes or products that have been determined using the websites visited) that we transfer to Facebook (so-called “Custom Audiences”). With the aid of the Facebook Pixel, we also want to ensure that our Facebook adverts meet the potential interests of the users and are non-invasive. With the aid of the Facebook Pixel, we can also track the effectiveness of Facebook adverts for statistical and market research purposes in which we see whether the user was forwarded to our website after clicking a Facebook ad (so-called “Conversion”).
The Facebook Pixel is integrated directly by Facebook when opening our website and a so-called cookie, i.e. a small file, may be stored on your device. If you then log into Facebook or visit Facebook when logged in, the visit to our online range is noted in your profile. The data collected about you is anonymous for us and we can therefore not make any conclusions on the user’s identity. However, the data is stored and processed by Facebook, such that a link to the relevant user profile is possible and can be used by Facebook and for our own market research and advertising purposes. If we transfer data to Facebook for comparison purposes, these are stored locally on the browser and only sent to Facebook via a secure https connection. This takes place solely for the purpose of creating a comparison with the data that is equally encrypted by Facebook.
In addition, when using the Facebook Pixel, we also use the “advanced comparison” additional function; here such data as telephone numbers, email addresses or the user’s Facebook IDs are transferred to Facebook to form target groups (“Custom Audiences” or “Look Alike Audiences”) (encrypted). Additional information on “advanced comparison”: https://www.facebook.com/business/help/611774685654668).
Also on the basis of our justified interests, we use the “Custom Audiences from File” process from the social network Facebook Inc. In this case the email addresses of newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine recipients for our Facebook adverts. We want to therefore ensure that the adverts are only shown to users who are interested in our information and services.
Facebook processes the data under the Facebook data processing guidelines. Therefore, general information on the depiction of Facebook ads is found in the data processing guidelines here: https://www.facebook.com/policy.php. Special information and details on the Facebook Pixel and its operation is found in the Facebook help pages: https://www.facebook.com/business/help/651294705016616.
You can object to the recording by the Facebook Pixel and use of your data to show Facebook ads. To set which types of adverts you are shown within Facebook, you can open the page set up by Facebook and follow the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are transferred for all devices such as desktop computers and mobile devices.
Use of Google “+1” button
At these webpages, the “+1” button of the social network Google Plus of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA, (hereafter referred to as “Google”) is used. If you invoke a webpage of our Internet presence, which is provided with the “+1” button, a link is established with the Google servers in the USA, and the button is displayed on the Internet page through a notification to your browser. Here, your IP address as well as the information, as to which of our Internet sites you have visited, is forwarded to the Google server. This is independent of whether you have registered with or are logged in on Google Plus. Data is transferred even in case of users who are not registered or logged in on these sites. The “+1” button is not used to record your visits on the Internet. When displaying a “+1” button, Google does not permanently log your browser history and also does not analyse your visit to a page with “+1” button in another manner. Google saves the data of your visit for about two weeks for system maintenance and troubleshooting purposes. However, this data is not structured as per the individual profiles, user names or URLs, and is also not forwarded to us.
Moreover, if you are a member of Google Plus, and if you are logged in on Google Plus during the period in which you use the plugins, the information collected about your website visit is linked to your Google Plus Account and disclosed to other users. Even in case of interactions, which are possible with various Google plugins, the corresponding information about you is collected and transmitted to Google and stored there. For an overview of the different types of Google plugins, log on to: https://developers.google.com/+/plugins If you have made your profile publically accessible in the Google Plus settings, your “+1” can be superimposed by Google as information together with your profile names and your photo in Google services, e.g. in search results or in your Google profile, or at other places on websites and advertisements on the Internet. If you do not want Google to allocate the collected information directly to your Google Plus profile, you must first log out of Google Plus before visiting our site.
Please note that all details are based on information supplied by Google Plus. We are not able to check its accuracy. Other information about the collection and usage of the data by Google, about your relevant rights and options for protecting your privacy can be found in the Data Protection information of Google: www.google.com/intl/de/+/policy/+1button.html.
You have an option to prevent downloading Google plugins by installing corresponding add-ons in your browser.
Use of Twitter plugins
The functions of the Twitter service are integrated on our website.Twitter is a social media portal of the company Twitter Inc.,795 Folsom St., Suite 600, San Francisco, CA 94107, (USA).We use Twitter plugins. If you invoke a corresponding website that has such a plugin, the data is exchanged with the Twitter servers located in the USA. Even in case of interactions, which are possible with various Twitter plugins, the corresponding information about you is collected and transmitted to Twitter and stored there. Moreover, if you are a member of Twitter, and if you are logged in on Twitter during the period in which you use the plugin, the information collected about your website visit is linked to your Twitter account and disclosed to other users.
If you do not wish that Twitter links and combines the information with the data of your Twitter account, you must log out from Twitter before visiting our website.
Please note that all details are based on information supplied by Twitter. We are not able to check its accuracy. You can find further official information on the collection and use of data by Twitter on: https://twitter.com/privacy.
Use of Facebook Plugins
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside of the United States or Canada, the controller is the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With each call-up to one of the individual pages of this Internet website, which is operated by the controller and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all the Facebook Plug-ins may be accessed under https://developers.facebook.com/docs/plugins/. During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the “Like” button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.
Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is logged in at the same time on Facebook during the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.
The data protection guideline published by Facebook, which is available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. In addition, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.
On this website, the controller has integrated Google Remarketing services. Google Remarketing is a feature of Google AdWords, which allows an enterprise to display advertising to Internet users who have previously resided on the enterprise’s Internet site. The integration of Google Remarketing therefore allows an enterprise to create user-based advertising and thus shows relevant advertisements to interested Internet users.
The operating company of the Google Remarketing services is the Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display ads on the Google network or on other websites, which are based on individual needs and matched to the interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google enables a recognition of the visitor of our website if he calls up consecutive web pages, which are also a member of the Google advertising network. With each call-up to an Internet site on which the service has been integrated by Google Remarketing, the web browser of the data subject identifies automatically with Google. During the course of this technical procedure, Google receives personal information, such as the IP address or the surfing behaviour of the user, which Google uses, inter alia, for the insertion of interest relevant advertising.
The cookie is used to store personal information, e.g. the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google may be deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to the interest-based advertising by Google. For this purpose, the data subject must call up the link to www.google.de/settings/ads and make the desired settings on each Internet browser used by the data subject. Further information and the actual data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.
We cooperate with the service provider Klaviyo for the dispatch and data collection of newsletters. Please send your inquiries to:
225 Franklin St, Boston, MA 02110
Data protection homepage: https://www.klaviyo.com/privacy
Integration of LiveChat
We offer the contact function for the chat icon. You can leave your contact information so that we can contact you later. The same applies here as with the general contact form (see above), but this function is offered by the service provider LiveChat. Please send your inquiries to:
One International Place
Boston, MA 02110-2619
United States of America
LiveChat Software S.A.
ul. Zwycięska 47
Our homepage contains links to websites of other providers. When using these websites, please observe the data protection information of the respective provider. Our data protection declaration only applies to our own homepage.
Changes to the data protection declaration
We reserve the right to make changes at any time so that our data protection information is always up-to-date.